La carte Kouro se met en scène dans une opération de buzz dopée à un ingrédient qui marche bien sur le web : le sexe. Sur le site Lepointk.com, on peut découvrir des trailers en 2 temps : un teasing sous forme de scène torride (également diffusés en bannières) et une révélation mettant en scène les univers de cadeaux de la carte Kouro (gastronomie, voyage, week-ends).
Je parle plus en détail de l'opération sur le blog buzz.modedemploi.
Cette opération complète ma compile du sexe viral, que vous pouvez consulter ici.
Today marks the 60th anniversary of the first Kinsey Report on Human Sexual Behavior. The identity of many of the participants who divulged the details of their sex lives to Kinsey remains secret.
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